About Grizha

Grizha was born during my final year at the Amsterdam Fashion Institute. It was a made-up concept aiming only to get me graduated. After years of collecting dust in my ideas closet I realised the full potential of Grizha. I wanted to develop a product that is more affordable than a nice perfume, but is competitive in the same market. I wanted to develop a scent that serves a function. I wanted to tackle topics like sustainability and water overconsumption but with a modern and fresh take that is transparent and easy to understand. I wanted to develop an accessible and affordable product that doesn't compensate quality. After going through endless formulas and variations I made a wish one day to share Grizha with you.

I am humbled that this moment is now.

xx

Rumen